China's aluminum doors and windows have entered the post-investment era. What is the post-investment era? That is, the era when traditional investment recruiters achieved small success in the early stage and achieved sustainable development in the middle and late stages by virtue of the "three moves and five styles". In this era, we only care about the results and not the process, and the practice of rushing for quick success and running counter to the development of the investment promotion industry will withdraw from the stage of history. That is, the time when the merchants who follow the rules are profitable, and the merchants who do not obey the rules are out. In the post-investment era, how should the aluminum door and window industry break the situation?

In the post-investment era, aluminum door and window enterprises should climb high and look far

There is a big difference between the post-investment era and the traditional concept of investment, mainly because with the substantial improvement of the national economy and the quality of consumers, the demand for aluminum alloy doors and windows has gradually shifted from a situation of insufficient supply to a situation of oversupply. The traditional market The structure and consumer psychology have undergone great changes, and the traditional investment model has gradually been eliminated by manufacturers and agency franchisees.

The post-investment invitation era can be summed up in seven places: organization in place, personnel in place, expertise in place, training in place, funds in place, products in place, and service in place, each of which plays a crucial role in the success of investment promotion. Then, many companies in the market now ignore their franchisees and let them fend for themselves after they join the agency. As a result, they lose their wives and lose their soldiers.

In this post-investment invitation era, aluminum door and window enterprises should consider the overall situation of long-term development and actively change their investment strategy, so as to achieve a complete success in investment promotion.

How do aluminum door and window agents make brand breakthroughs?

What is the most expensive thing in the 21st century? In addition to talents, it is the brand. Products without brands are low value-added and uncompetitive products, and will eventually be eliminated by the market. However, in the face of many aluminum alloy door and window brands on the market, how should the franchisee make a brand breakthrough?

First, look at the business philosophy of an enterprise, and secondly look at the partners of an enterprise. The business philosophy of an enterprise is the key to its future development, and a strong enterprise will inevitably attract many partners to cooperate with it.

Agent franchisees should spend more time to systematically compare when they choose to join the brand of aluminum alloy doors and windows. Which brand is harder and whose service is better, so that they can better represent and manage a brand and welcome The peak period of business development.

Win-win cooperation between aluminum door and window enterprises and agents

At present, the terminals of aluminum alloy door and window enterprises can be mainly divided into two categories: one is the direct-operated store of the manufacturer; the other is the agent franchisee and agent recruited by the manufacturer in various regions. At present, most of the aluminum alloy door and window enterprises have two modes in parallel, but to a large extent, aluminum alloy door and window enterprises still rely on agent franchisees and agents.

In the post-investment-inviting era, aluminum door and window enterprises need to take a long-term perspective, and agents should choose their franchise brands carefully. Once cooperation is reached between enterprises and agents, they should advance and retreat together and help each other.